Primary – Educationalists
Gregg is 37 years old and works at the examining body BTEC. Gregg is fairly self contained and spends a lot of his time on his laptop computer. He has a 17” widescreen laptop with a screen resolution of 1152x864 Pixels, his operating system is Windows Vista and the browser he uses is Internet Explorer 7.
He mainly uses his computer as a means of communication when he is on his travels and often uses his computer on the train. The main other uses he has for his laptop are internet viewing and word processing. His skills in using his computer are not really that great but he can comfortable use it for his requirements.
As he uses his computer a lot on his travels he has a 3G mobile connection so the speed is not as high as broadband but is still higher than dial up. He also has a monthly download limit of 3GB.
Secondary – Potential Employers
Trevor is 35 years of age and is the owner of a small design company based in Leeds. His company is only 5 years old but has managed to establish itself as one of the best design companies locally. His pay is based on the number and level of clients that they receive, but is generally in the region of £40,000 P/A.
Trevor has access to a number of computer systems; at home he has a 15” Mac Book running the OSX operating system. On this computer his screen resolution is 1152x864 and the browser he uses is Mozilla Firefox 2.0.
At work he has also uses his Mac Book but has in his office he has a 20” iMac that is also running the OSX operating system but this has a screen resolution of 1280x1024 and he also use Mozilla Firefox 2.0 here as well.
Tertiary – Private Clients
Carl is 45, is married and has two children. He is a homeowner and is self employed. He owns a small shop which involves selling home made furniture that he and his brother produce. Their business is started well but they would like to extend into the national market and appeal to customers all across the UK and because of this they are looking to create a website.
Carl does not have any notable experience with computers and only uses it for email and the occasional catch up on news websites. He has a fairly old computer system in the back room of their workshop.
It’s a very basic computer and not very fast. It is running Windows XP and has a screen resolution of 1024x768. He does not really understand how to update his system and is still using Internet Explorer 6 as his browser.
Carl would require some form of training on how to use the website for processing orders and some basic requirements for the website are contact information with a map and he would also like customers to be able to place orders online and would also require a method of online payment.
He does not necessarily want the site to be all singing all dancing and would prefer if it worked well rather than looked nice.
Wednesday, January 30, 2008
Subscribe to:
Post Comments (Atom)
4 comments:
This is a much more in-depth target audience and it really gives me an image of who you are actually targeting.
I also think you have changed the tertiary audience to something that you could benefit from in the future, because I’m sure if you were offered work in the real world, for money, you would grab in with both hands – I know I would.
I think this is a more effective target audience Mirhad. It has more detailed information making it much more personalized and easy to read.
I think that having a second attempt at defining your target audience has proven to be a valuable exercise.
You have taken on board comments received from your last post on the subject and have translated them into a very detailed report.
This evidence will come in handy when you come to write your M/D criteria!
Thanks Guys! Your help was much appreciated and after reading through a few of the others I knew mine was far off what it should be!
Post a Comment