Wednesday, January 23, 2008

Portfolio Target Audience

Primary Audience - Educationalists
The design of the portfolio is for use in the final presentation where there will be a number of educationalists present, so it makes sense that they are my primary target audience. An educationalist is generally someone who will be able to appreciate good design when they see it and will also be very specific in their likes and dislikes. Age wise I think generally between 30 and 50.

Secondary Audience - Potential Employers
The level of web experience that a potential employer will have is quite high. They will be very specific about what they want to see. Generally an employer will have experience in actually creating websites and graphical work. The reason that they will be on the website in the first place is to try and spot someone that they see potential in, so the portfolio must only show the best of my work.

There is however some potential employers who have no experience in web development at all and are simply in charge of the business because of their management skills. This type of potential employer will probably be more difficult to please as they will not be able to appreciate some of the work that goes into creating even something rather simple.

Tertiary Audience - Other Designers
As is often the case I find myself scouring the web for other peoples portfolios, often just for that bit of inspiration to keep me going when I lose concentration. I hope that my website will be used by other designers to offer them inspiration.

The profile for a designer can vary drastically. It starts with beginners or “baby designer” as the phrase goes. The baby designers won’t have that much experience in web development or graphic design. Baby designers are in most cases students between the ages of 16 and 23.

On the other hand there will be the more experienced and probably employed designers who will be generally between the ages of 20 to 40.

5 comments:

Craig Burgess said...

I think you've misinterpreted how to write target audience profiles Mirhad. These aren't addressing the specific needs of your target audience.

Don't forget you need to specify what their needs are, qualifications, browser usage, internet usage etc.

Check out the Adobe help pages on target audiences again if you missed them the first time around.

I do think these definitely need rewording before you can use them to help you design the site.

Julian Dyer said...

I agree with Craig, you need some specifics in your audiences, such as what browser they use, screen resolutions and the like.

This will help you to design your site so it will cater for their needs, and so that you can correctly evaluate if your site meets the requirements.

Richard said...

I think your last target audience, Other Designers, is one I would think about changing. I think aiming your portfolio at other designers is something that you would find it hard to benefit from. I think for this assignment there are more important people to target.

Maybe split you second goal up into employers and clients, or your first one to course lectures and external examiners.

Scott Dunwoodie said...

I am in agreement with the majority here Mirhad, I think your Target Audiences need to have more focus.

It is difficult to be vague and concise at the same time. As Julian mentioned focusing on specific topics such as browsers and screen resloution will help you build up a mental image of the user.

On another topic the font size in your posts seems to be quite large (or is it just my monitor?)

Mirhad Kalabic said...

OK guys thanks for that.... I think I see where your all coming from, so I will try and ammend them some time soon and get them back on here.

P.S Scott, before my fornt size was set to "Small" and i got bombarded by people wanting it bigger. Now its set to "Normal" and still people are not happy, what is everyone elses?